Wiley breaks down how to get the girl, close the deal, raise the round, and leap buildings in a single bound.


  • When interviewing sales candidates, ask them to sell something in the room.

  • In recruiting, I’m looking for a personality more than anything so [ask candidates]: of your friends, what role do you play? Often times the people that do really well in our business are catalysts

  • Knowing how to sell is one thing. Knowing how to close is another.

  • Approach prospects as buyers, not sellers.

  • It’s not about what metrics you track. It’s about how you leverage those insights to improve your team/business. “Even if a people might make a lot of calls, they might not get a lot of meetings.

About Wiley:

Wiley Cerilli is the CEO and Founder of SinglePlatform, a one-stop service for managing a local business’ entire web presence from their website to their profile pages across hundreds of sites.

Prior to SinglePlatform, Cerilli was the EVP of Sales at SeamlessWeb, and was on their executive management team since 2000, helping them to become the 4th Fastest Growing Company in the Country by Inc, and the fastest in New York for three years. SeamlessWeb was acquired by Aramark, and since Cerilli left to start SinglePlatform.

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Episode #1

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  • Mr WordPress

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  • Tracy

    “What else did you sell at your lemonade stand besides lemonade?”

    We should all ask that question of ourselves and our businesses — makes you wonder how creative you can get!

  • Anonymous

    Electrical cover behind host’s head is distracting!